STRONGER TOGETHER

MISSION

Piazza Italia partners with renowned Italian brands, leading manufacturers and emerging designers to establish and grow their businesses in North America.

We specialize in leveraging our retail and marketing experience to provide our members with strategic support to help accelerate sales and enhance brand exposure with customers who value Italian craftsmanship and the power of the Made In Italy experience.

VISION

Our headquarters on Madison Avenue in Manhattan are a permanent presence for each member partner, providing a central gathering place for best-in-class brands and manufacturers to engage with prominent retailers seeking products that showcase the highest levels of Italian excellence. Piazza Italia also creates a community for Italian brands to collaborate, exchange ideas, and innovate, offering partners a business address in New York City, and opportunities to connect and share their collective expertise and commitment to excellence.

Through thoughtful analysis, Piazza Italia builds a strategy to enable each member to grow their business safely, efficiently and cost-effectively, creating a platform where partners can be Stronger Together.

Offering a broad range of services, Piazza Italia serves as the key to unlocking each partner’s business presence in the United States. In collaboration with members, Piazza Italia facilitates each company’s ability to build and grow by understanding each brand’s unique vision and distribution goals for the market.

VALUES

Integrity

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Collaboration

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Social Responsibility

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Trust

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Respect

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Collaboration

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Creativity

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Vision

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Passion

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Inspiration

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Excellence

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Integrity - Collaboration - Social Responsibility - Trust - Respect - Collaboration - Creativity - Vision - Passion - Inspiration - Excellence -

WHY US?

Simply put, we are a personal and practical business solution.  We help Italian businesses grow their presence in the North American market.  Our people and our partners make us who we are.  Our team is comprised of professionals with diverse passions and strengths – we take as much joy in the work we do as from those we work with.  Join our community and become Stronger Together. 

 

  • ITALIAN ROOTS.

    Our team members come from regions throughout Italy and have decades of experience working in the United States in various sectors. We understand both markets and believe in the value proposition for North American customers looking for products made with uniquely Italian excellence.

  • AMERICAN TIES.

    Our team is based in the United States and has worked with retailers throughout the country for over 50 years. With expertise in different industries, we are uniquely positioned to build a strategy with our partners to grow their business in North America.

  • MARKET KNOWLEDGE.

    We offer a deep understanding of both the Italian and North American markets and help our partners break through. We bring the perspective, understanding and hands-on know-how to deliver on the promise of Italian excellence for the global consumer.

MEET THE FOUNDERS

  • Alberto Milani is the co-founder of Piazza Italia Market, the ultimate destination in midtown New York City created to assist Italian companies in finding housing as well as facilitating the growth of their business and brand awareness in North America.

    Alberto's commitment to fostering economic growth and strengthening commercial ties between Italy and the United States is further demonstrated by his role as the President of the Italy America Chamber of Commerce of New York. In this capacity, he also coordinates the efforts of numerous chambers of commerce across North America and Mexico. Partnering with best-in-class companies,

    Alberto is a worldwide technology enabler and provides innovative brand strategies that explore customized and individual buying habits. His visionary approach, seen through his jewelry and lifestyle luxury brand, Alberto Milani "A Love Affair With Italy," has been recognized by market leaders and the international press.

    Before embracing entrepreneurship, he’s held prominent positions at companies such as Procter & Gamble, Sector Sports Watches, Bulgari, Buccellati, and Richline Group, a Berkshire and Hathaway Company. Alberto defines mission and corporate positioning by taking an innovative approach in all facets of the marketing mix — a true benchmark for the next generation of marketers.

  • Dennis Ulrich is the co-founder of Piazza Italia, the destination for Italian excellence in New York. Ulrich was the founder and owner of Beloro, a jewelry company that became the largest importer of Italian gold jewelry to the Americas.

    In 2007, he sold his business to Warren Buffet and became the CEO of the Richline Group, a Berkshire Hathaway Company. Throughout his tenure, he grew the business to be the foremost precious metals and materials manufacturer and marketer in the world.

    Ulrich retired in 2018 but was intrigued by the scope and vision for Piazza Italia and partnered with Alberto Milani to build a new business together to transform the North American market through the introduction of Italian brands that offer excellence in design and craftsmanship.